iBeacon is the name of Apple’s technology, which allows Mobile Apps (running on both iOS and Android devices) to listen for signals from beacons in the physical world and react accordingly.
In essence, iBeacon technology allows Mobile Apps deliver rich media content to users based on their location. The underlying communication technology is Bluetooth Low Energy.
Bluetooth Low Energy is a wireless personal area network technology used for transmitting data over short distances. As the name implies, it’s designed for low energy consumption and cost, while maintaining a communication range similar to that of its predecessor, classic Bluetooth.
iBeacons were developed for a better understanding and individual approach towards each client’s needs. Your offer will be received by a speciﬁc person, in a speciﬁc location at a speciﬁc time, in their own language.
iBeacon will transform Your business
• Approach new customers and increase the loyalty of
existing customers in the most convenient and personal way
• Accuracy – send your offers at the right time and the right place
• Reduce printing costs and «Go Green»
• Control your marketing campaigns anytime, anywhere
• Drive conversion
• Universal Mobile Application and users from 17 countries around the world